Have You Met George?
Have you met George? George Haircare is here, promising a hardworking, multitasking product for ALL hair types. From formula to packaging, George cares for you and our planet.
After working in the hairdressing industry for the past 20 years, George Founder, Lisa Nguyen, came very close to calling it quits! Her health began deteriorating because of the harsh, chemical-laden products she worked with daily. In a feat to remedy this, 2017 saw the opening of her very first biz ‘baby,’ Enough Studio, Adelaide’s first low-tox, eco-ethical hair salon. Owning and directing this salon only intensified her yearning for cleaner haircare that would be safe for her clients, our planet and would actually work!
Enter: George.
“My crucial intention throughout the creation of the range was always to maintain a clean formula that delivers - a reliable, simplified range of staples for ALL hair types. George was made to help you spend less time doing your hair and more time doing what you want. Because haircare should be fun, not a routine you avoid. We are on a mission to make haircare fun again!” – Lisa Nguyen
2022 saw the launch of George’s premiere product: the Better Hair Days Mask. The ultimate all-in-one hair mask for ALL hair types. It’s like a tall drink of water for your hair. The mask smooths, hydrates, softens and repairs the hair without costing our earth. The product encompasses a lightweight formula, gentle enough to use in place of your conditioner, yet doubles as an intensive treatment for when your ends get the bends!
Key Benefits:
Better Hair Days is made with moisturising shea butter, nutrient-rich coconut, avocado, flaxseed and jojoba oils, collagen-boosting Kakadu plum and protein-packed quinoa.
Superhero ingredient, Kakadu Plum, contains 100x more vitamin C than oranges, boosting the ability of Better Hair Days to infuse your strands with collagen, elastin and moisture.
This winning combo restores your hair’s natural gloss and improves overall hair health. The best bit? George promises results as soon as your first wash!
Sign. Us. Up!
Those in a committed, long-term relationship with George can expect:
· Soft, Healthy hair
· Better hair manageability
· No more flaky scalp
· A breakup with little miss frizz
· An increase on the volume dial
· A major turn up on the shine dial
· Zero colour fade (in fact, it’ll help extend the life of your salon colour by keeping the hair healthy and nourished)
What does ‘nasty free’ actually mean?
Perhaps what we admire most about George is their commitment to being harm free. This doesn’t just stop with you, the consumer, but encompasses a love for our planet and animals! Never will you ever find any nasty ingredients on (or in) a tube, bottle, or sachet of George. As long as you have George, you'll have no need to invite these baddies into your bathroom again.
George is free from:
· Silicones
· Sulphates
· Parabens
· Triclosan
· DEA
· EDTA
· PEGs
· Phthalates
· Fake Fragrance
Did we mention, it’s recyclable!
The tube that houses the Better Hair Days Mask is made from sugarcane plastic. This is a form of plastic-alternative that is made from renewable sources, unlike traditional plastic that relies on finite crude oil! This innovation means that your George tube is recyclable! All you need to do is give your empty bottle a good rinse before you stick it in the recycling bin.
It’s Vegan/ PETA certified.
For our animal lovers, you’ll be pleased to know that George’s entire line (from ingredients, packaging and product) contain zero animal derivatives. Nothing. Nada. & never will!
1% For The Planet
In a bid to inspire other brands/ support the fight against climate change, George is also proud to be a 1% For The Planet member, donating 1% of their sales to environmental causes.
What Enough Clients are Saying:
George sure seems to be promising a lot, but does it truly stack up to its bold claims? Here’s what Enough clients, now George Devotees are saying:
“I LOVE GEORGE!!!! It smells divine, feels gorgeous, looks gorgeous and my hair feels bouncy, soft, smooth and luscious. Happy packaging that is environmentally conscious is just the icing on the cake. George is "Georgeous" in every way.” – Kristen Purvis
“I have been using the Better Hair Days as a conditioner for around 6 months now and it's the healthiest my hair has been in a long time. It is soft and shiny, and I no longer have issues with oily hair. I used to have quite an itchy scalp and dandruff periodically, but I don't anymore at all. Better Hair Days is amazing- I love it and am going to be using it forever! It also smells gorgeous. I recommend this to everyone, and even bought it for my sister for Christmas. It's a great product, and it's also wonderful to be supporting a local Adelaide business.” - Jordan Lewis
“I use George as my conditioner whenever I wash my hair and ever since I started my hair has been so soft after each wash. All I need to do is blow-dry my hair, I don’t need to use a straightener to smooth the hair. I love that it is Australian made and doesn’t contain any nasties for my hair. I love the way my hair smells once it’s been washed and I’ll be buying my second bottle for sure! Thanks George.” - Melanie Wright
If George is getting this much praise with one haircare product under their belt, you can bet your bottom dollar there is more eco-haircare magic in the pipeline that will truly knock your socks off!
You can shop NOW:
Ready to make the easiest haircare switch of your lifetime? Visit www.georgehaircare.com to shop Better Hair Days! Alternatively, you can shop in studio at your next appointment with us.
Want to be in the know?
Did someone say VIP? To be in-the-know about George’s next release, get exclusive discounts, haircare tips + tricks and join a community of like-minded, eco-conscious, haircare-obsessed pals join the George community on Facebook!
A little birdy told us there might be a special announcement coming oh-so-soon.
